How Do I Define Branding?
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Having a strong brand is what enables you to pivot, shift and change to ensure you’re relevant and an industry leader
What’s the point of building a brand?
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You will love doing work that you are emotionally connected to knowing it matters
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Be passionate and excited about the work you do
WHY TEACH ABOUT BRANDING?
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If you have a message, idea or product learn how you can share it
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An authentic engaging brand has power and purpose behind it
Personally Connecting With Your Brand
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Have confidence in everything you post because you know WHY you are posting it
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Definitions = Freedom
For the past two and a half years I’ve been taking note of what it takes to create an awesome brand, what I did right, what other people have done right, what I wish I would have done, but most importantly, I’ve spent a lot of time figuring out how to teach others how to do it–effectively and universally.
I’ve used my 10+ years of experience of having skin in the game, as well as my degree in advertising in conjunction with experience as a consultant for multi-million dollar companies—to create easy, accessible, and actionable content for Alison’s Brand School. I’m all about empowering entrepreneurs with heart to build a brand that can support their dreams.
